Your ads on Trovit Kenya

Cars feed

If you own a Classified Ads website with public advertisements, include your ads in Trovit! Follow these simple steps:

  1. Prepare a UTF-8 XML feed in the format specified for our Cars vertical (see below)
  2. Send the URL link where we can read your XML feed to our contact email (Example:

Please keep in mind that we only accept feeds containing vehicle listings. We do not include bikes, motorcycles, scooters, boats, car parts, etc… at least not yet!

Upon receiving your feed, we will index your ads in Trovit as soon as possible.
If you have questions or concerns, please don’t hesitate to contact us!

XML feed format

Here are some simple guidelines for preparing an XML feed for Trovit. If you would like additional information about the XML format, check out Wikipedia.

*The feed should be written in UTF-8. The file has one ‘trovit’ tag, and one or more ‘ad’ elements. Each ‘ad’ element has the following fields:


The following fields are required in the feed as they contain the minimum amount of information necessary for our system to include your ads in Trovit.

  • id: id of the ad on your website (numeric or alphanumeric, however it must be unique because we use it to avoid duplicate entries)
  • url: URL of the ad on your website
  • title: title of the ad (a concise summary of the listing which does not contain your website’s name or URL).
  • content: description of the car (minimum of 30 characters)


Optional fields are not required in the feed. However, if you have the information, it’s best to include it! Trovit’s algorithm prioritizes higher-quality ads, so including more information will optimize your positioning in our search engine!

    • mobile_url: URL of the ad on your site when a user is browsing on a mobile device. Useful when your website has a mobile version.
    • price: price of the auto (integer value)
      Please do not include symbols such as $ or €. If the price is specified in a currency other than the official currency, please apply the appropriate syntax within the ‘price’ tag using ISO-4217. This will enable Trovit to convert the price to the official currency.

      <price period="weekly" currency="CAD"><![CDATA[...]]></price>

      In this example, the specified price is in Canadian dollars. Trovit will convert this into U.S. dollars.

      • car_type: body type of the vehicle: sedan, coupe, truck, convertible, SUV, 4×4 etc
      • dealer: name of dealership where you can locate the vehicle
      • city_area: city area or neighborhood
      • city: city name
      • postcode: zipcode
      • region: state (state abbreviations are okay)
      • make: make of the car
      • model: model of the car
      • color: color of the car
      • year: year the car was made; format: YYYY
      • mileage: mileage
      • doors: number of doors
      • seats: number of seats in the car
      • warranty: warranty conditions
      • engine_size: engine size of the car in liters or c.c. (include only the number); select one of the following:
        <engine_size unit="liters"><![CDATA[...]]></engine_size>
        <engine_size unit="cc"><![CDATA[...]]></engine_size>
      • cylinders: number of cylinders (include only the number)
      • fuel: fuel type (i.e. gasoline, diesel, etc)
      • transmission: transmission of the car (manual/automatic)
      • gears: number of gears
      • power: power of the car:
        <power unit="kw"><![CDATA[...]]></power>

        Accepted unit measures: “cv”, “ch, “km”, “hp”, “ps”, “pk” and “cp”.

      • fuel_consumption: Car’s combined fuel consumption. If no unit measure is specified, l/100km will be used as the default unit. You can specify the unit measure used with the ‘unit’ attribute:
        <fuel_consumption unit="km/l"><![CDATA[...]]></fuel_consumption>

        Accepted unit measures: “l/100km”, “km/l”, “mpg”, “gal/mi”.

      • co2_emissions: Car’s CO2 emissions. If no unit measure is specified, g/km will be used as the default unit. You can specify the unit measure used with the “unit” attribute:
        <co2_emissions unit="g/mi"><![CDATA[...]]></co2_emissions>

        Accepted unit measures: “g/km”, “g/mi”.

      • eco_score: Free-text information about the car’s eco score.
        • pictures: This tag includes the distinct images of the vehicle.
          The field that defines a specific image is <picture>:

          • picture: This tag includes the fields to specify the URL and the title of the image (title is optional). You are able to specify if the image is featured with the attribute ‘featured’.
                    <picture featured="true"><![CDATA[...]]></picture>

            The values available for ‘featured’ are: “true” or “false”.

            The fields to define within the element <picture> are:

            • picture_url: Image URL.
            • picture_title: Image title.
              <picture featured="true">

          The image shown in Trovit for a particular ad will be the first in the set of images for the ad, except if one of them is marked as ‘featured’.
          Choose the adequate image as this largely influences the user’s clicks.

          Trovit does not allow corporate photos with the message “Image not available”.
          If we detect this, Trovit reserves the right to block your listings.

          Once your ads are indexed in Trovit, the images associated to the ad can not be modified, even if you modify them in the feed.
          Please make sure that the new ads you include in your feed have the correct images.
          Images must be at least 160x160px and maximum 5MB.

        • date: date and time the ad was published. Valid formats: DD/MM/YYYY or DD/MM/YYYY HH:MM:SS and YYYY/MM/DD or YYYY/MM/DD HH:MM:SS.
        • expiration_date: date the ad will expire on. Valid formats: DD/MM/YYYY or DD/MM/YYYY HH:MM:SS and YYYY/MM/DD or YYYY/MM/DD HH:MM:SS.
        • is_new: whether or not the car is new; (format: 0 = No, 1 =Yes)


      <?xml version="1.0" encoding="utf-8"?>
          <engine_size unit="liters"><![CDATA[...]]></engine_size>


      <?xml version="1.0" encoding="utf-8"?>
      <title><![CDATA[2008 Toyota Prius Hybrid]]></title>
      <content><![CDATA[Cruise control, Climate control, Front passenger airbag and side airbags, Front and rear head airbags, Anti-lock brakes, Traction control, Remote central door locking, Remote control alarm, Immobiliser, Front and rear electric windows, 16" alloy wheels, Front fog lights, Radio cassette and CD autochanger, Steering wheel mounted controls, Body coloured bumpers, Electric door mirrors. ]]></content>
      <dealer><![CDATA[Toyota Abuja]]></dealer>
      <city_area><![CDATA[Karu District]]></city_area>
      <region><![CDATA[Abuja Federal Capital Territory]]></region>
      <color><![CDATA[Metallic Grey]]></color>
      <warranty><![CDATA[until 2011]]></warranty>
              <engine_size unit="liters"><![CDATA[3.5]]></engine_size>
      <date><![CDATA[31/02/2011 17:30]]></date>
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