Your ads on Trovit Canada

Cars feed

Updated: [last-modified]

If you own a Classified Ads website with public advertisements, include your ads in Trovit! Follow these simple steps:

  1. Prepare a UTF-8 XML feed in the format specified for our Cars vertical (see below)
  2. Send the URL link where we can read your XML feed to our contact email (Example:

Please keep in mind that we only accept feeds containing vehicle listings. We do not include bikes, motorcycles, scooters, boats, car parts, etc… at least not yet!

Upon receiving your feed, we will index your ads in Trovit as soon as possible.
If you have questions or concerns, please don’t hesitate to contact us!

XML feed format

Here are some simple guidelines for preparing an XML feed for Trovit. You can use our Technical Specifications to see value restrictions for each tag. If you would like additional information about the XML format, check out Wikipedia.

*The feed should be written in UTF-8. The file has one ‘trovit’ tag, and one or more ‘ad’ elements. Each ‘ad’ element has the following fields:


The following fields are required in the feed as they contain the minimum amount of information necessary for our system to include your ads in Trovit.

  • id: id of the ad on your website (numeric or alphanumeric, however it must be unique because we use it to avoid duplicate entries)
  • url: URL of the ad on your website
  • title: title of the ad (a concise summary of the listing which does not contain your website’s name or URL).
  • content: description of the car (minimum of 30 characters)


Optional fields are not required in the feed. However, if you have the information, it’s best to include it! Trovit’s algorithm prioritizes higher-quality ads, so including more information will optimize your positioning in our search engine!

  • mobile_url: URL of the ad on your site when a user is browsing on a mobile device. Useful when your website has a mobile version.
  • price: price of the auto (integer value).Please don’t include any symbols such as £, $ or €. The price is specified in CAD by default. If the price is specified in a currency other than CAD, a currency tag should be included. This tag enables Trovit to convert the price to CAD ($). Each currency value will be determined by the standard ISO-4217.
    <price currency="USD"><![CDATA[...]]></price>

    In this example, the price is specified in US dollars. Trovit will convert this to Canadian dollars.

    • car_type: body type of the vehicle: sedan, coupe, truck, convertible, SUV, 4×4 etc.
    • dealer: name of dealership where you can locate the vehicle
    • city_area: city area or neighborhood
    • city: city name
    • postcode: postcode
    • region: province (abbreviations are okay)
    • vin_database: vehicle identification number”
    • make: make of the car
    • model: model of the car
    • color: color of the car
    • year: year the car was made; format: YYYY
    • mileage: kilometers. The default unit for Canada Cars is kilometers. If the car listing is in miles, you can convert the unit by applying the following syntax:
      <mileage unit="miles"><![CDATA[...]]></mileage>

      The available values for ‘unit’ are: “kilometers” or “miles”

    • doors: number of doors
    • seats: number of seats in the car
    • warranty: warranty conditions
    • engine_size: engine size of the car in liters or c.c. (include only the number); select one of the following:
      <engine_size unit="liters"><![CDATA[...]]></engine_size>
      <engine_size unit="cc"><![CDATA[...]]></engine_size>
    • cylinders: number of cylinders (include only the number)
    • fuel: fuel type (i.e. gasoline, diesel, etc)
    • transmission: transmission of the car (manual/automatic)
    • gears: number of gears
    • power: power of the car; select one of the following:
      <power unit="kw"><![CDATA[...]]></power>
      <power unit="cv"><![CDATA[...]]></power>
      <power unit="ch"><![CDATA[...]]></power>
      <power unit="km"><![CDATA[...]]></power>
      <power unit="hp"><![CDATA[...]]></power>
      <power unit="ps"><![CDATA[...]]></power>
      <power unit="pk"><![CDATA[...]]></power>
      <power unit="cp"><![CDATA[...]]></power>
    • fuel_consumption: Car’s combined fuel consumption. If no unit measure is specified, l/100km will be used as the default unit. You can specify the unit measure used with the ‘unit’ attribute:
      <fuel_consumption unit="km/l"><![CDATA[...]]></fuel_consumption>

      Accepted unit measures: “l/100km”, “km/l”, “mpg”, “gal/mi”.

    • co2_emissions: Car’s CO2 emissions. If no unit measure is specified, g/km will be used as the default unit. You can specify the unit measure used with the “unit” attribute:
      <co2_emissions unit="g/mi"><![CDATA[...]]></co2_emissions>

      Accepted unit measures: “g/km”, “g/mi”.

    • eco_score: Free-text information about the car’s eco score.
      • pictures: This tag includes the distinct images of the vehicle.
        The field that defines a specific image is <picture>:

        • picture: This tag includes the fields to specify the URL and the title of the image (title is optional). You are able to specify if the image is featured with the attribute ‘featured’.
                  <picture featured="true"><![CDATA[...]]></picture>

          The values available for ‘featured’ are: “true” or “false”.

          The fields to define within the element <picture> are:

          • picture_url: Image URL.
          • picture_title: Image title.
            <picture featured="true">

        The image shown in Trovit for a particular ad will be the first in the set of images for the ad, except if one of them is marked as ‘featured’.
        Choose the adequate image as this largely influences the user’s clicks.

        Trovit does not allow corporate photos with the message “Image not available”.
        If we detect this, Trovit reserves the right to block your listings.

        Once your ads are indexed in Trovit, the images associated to the ad can not be modified, this even includes if you modify the image in the feed.
        Please make sure that the new ads you include in your feed have the correct images. Images must be at least 160x160px and have a maximum size of 5MB.

      • date: date and time of the ad in the following format: DD/MM/YYYY or DD/MM/YYYY HH:MM:SS and YYYY/MM/DD or YYYY/MM/DD HH:MM:SS
      • expiration_date: date that the ad expires in the following format: DD/MM/YYYY or DD/MM/YYYY HH:MM:SS and YYYY/MM/DD or YYYY/MM/DD HH:MM:SS
      • is_new: whether or not the car is new; (format: 0 = No, 1 =Yes)
      • vin_database: “Vehicle_Identification_Number” (optional)


    <?xml version="1.0" encoding="utf-8"?>
        <engine_size unit="liters"><![CDATA[...]]></engine_size>


    <?xml version="1.0" encoding="utf-8"?>
    <title><![CDATA[2008 Toyota Prius Hybrid]]></title>
    <content><![CDATA[Cruise control, Climate control, Front passenger airbag and side airbags, Front and rear head airbags, Anti-lock brakes, Traction control, Remote central door locking, Remote control alarm, Immobiliser, Front and rear electric windows, 16" alloy wheels, Front fog lights, Radio cassette and CD autochanger, Steering wheel mounted controls, Body coloured bumpers, Electric door mirrors. ]]></content>
    <color><![CDATA[Metallic Grey]]></color>
    <postcode><![CDATA[V6B 1A7]]></postcode>
            <engine_size unit="liters"><![CDATA[3.5]]></engine_size>
    <warranty><![CDATA[until 2011]]></warranty>
    <date><![CDATA[31/2/2011 17:30]]></date>

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